http://content.usatoday.com/communities/driveon/post/2010/02/tiger-woods-may-be-a-stud-but-he-was-a-dud-as-buick-pitchman/1?csp=usat.me
Read the article and answer the following questions - write the questions and answers.
1) What is endorsement?
2) Why do companies invest in athletes and/or celebrities to endorse their products and services?
3) What celebrities appeal to marketers?
4) Why do you think Tiger was an ineffective pitchman (according to the article) for Buick? Discuss as a class.
5) Do you think Tiger was ineffective as a pitchman for other products he endorsed (Gatorade, video games etc)? Why or why not?
6) Given the circumstances surrounding Tiger’s image as of late, do you think he will ever be an effective pitchman again? Why or why not?
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